A Strategy Hidden in Plain Sight

The Cognitive Mechanics Behind a Fractured Electorate

The aftermath of recent Australian elections has revealed a conservative landscape in a state of visible agitation and disarray. Once predictable patterns within the right‑wing voter base have begun to fracture, replaced by erratic swings, protest votes, and a simmering dissatisfaction that no major party seems to want to address. Issues that once served as anchors of conservative identity, migration levels, resource protection, housing marketing, the value of the Australian dollar, and national sovereignty, now function as pressure points, exposing vulnerabilities rather than solidifying strength. What emerges is a bloc increasingly defined not by unified conviction but by frustration, disillusionment, and a sense of being unheard. Against this backdrop, the behaviour of the right‑wing electorate appears less like an organic shift and more like the outcome of sustained psychological pressure, strategic messaging, and engineered division.

This sense of disarray raises a crucial question: has the conservative base, unsettled and frustrated, become susceptible to manipulation in ways that extend beyond ordinary political campaigning? Australian politics has always been a game of strategy, but the recent patterns suggest a more calculated play is underway. Promises like slashing immigration or imposing taxes on mineral exports are not simply policy proposals; when left unfulfilled, they amplify the perception of weakness, fuelling resentment. And that resentment does not remain contained, it spills over onto voting ballots, shaping behaviour and punishing the parties that fail to meet expectations.

The spillover of frustration onto voting behaviour suggests that what appears as spontaneous discontent may, in fact, be shaped and directed. Could voter sentiment itself be engineered through coordinated messaging and emotional triggers, steering collective behaviour in ways that serve specific political interests? Cognitive strategies of this kind exploit unfulfilled expectations and simmering resentment, creating a calculated mirage that provokes just enough visceral response to prompt voters to punish those they once supported. Beyond merely influencing opinion, such tactics may weaponise policy itself, presenting issues as crises or moral imperatives to heighten urgency and desire. Smaller parties, whether intentionally or not, can become instruments within this broader strategy, positioning themselves as solutions while simultaneously reinforcing the fragmentation and volatility of the conservative base.

The fracturing of the conservative base was also intensified by a relentless barrage of mixed and contradictory messages further atomised right‑wing voters, leaving what was once a unified front uncertain, divided, and increasingly reactive. Confusion, frustration, and internal contradictions ran rampant, eroding the collective resolve of a bloc that had previously stood together.

The fragmentation deepened as a wave of candidates and commentators began importing foreign political models or championing individual autonomy and minimal regulation, positions that, while attractive to some, sat noticeably outside traditional Australian conservatism. Whether intentional or not, these messages fed the engineered disunity already taking shape within the right-wing bloc. Although these figures often presented themselves as part of the conservative movement, their emphasis on personal liberty and market-first solutions blurred long-standing ideological boundaries, drawing support from voters who might otherwise have remained within the Liberal fold and accelerating the erosion of a coherent right-wing voting base.

As the campaign unfolded, contradictions accumulated, policy walk-backs, sudden pivots, and inexplicable silences, leaving many unsure what their own side even stood for. The incoherence didn’t just erode trust; it splintered the conservative base itself. What was once a broad, unified identity dissolved into isolated pockets of uncertainty and frustration. Confusion turned to exhaustion, exhaustion to disengagement, and in the end, the movement found itself atomised.

Psychologically, this pattern mirrors well documented influence techniques that rely on uncertainty, overload, and fragmentation. When a group is hit with rapid, contradictory messaging, its members experience an induced state of cognitive instability: too many signals, none of them cohesive, and no clear authority to resolve the tension. This creates emotional fatigue, which makes individuals more susceptible to whichever narrative offers momentary clarity or relief. Over time, this cycle of confusion and exhaustion dissolves shared identity, leaving people more easily redirected, divided, or immobilised. In other words, the effect looks less like organic political drift and more like the predictable outcome of classic destabilisation tactics.

A concrete behavioural tell of this process is evident in voting patterns: fragmented groups stop acting collectively and begin voting out of irritation rather than intention. Rather than weighing policies or party platforms, voters respond emotionally, punishing perceived failures and sending ballots as a reflection of frustration. This gives the phenomenon a diagnostic quality, an observable signature of the underlying psychological dynamics at work.

Whether this degree of sustained, coordinated manipulation could realistically be orchestrated by a single body in Australia, or whether it emerges from thousands of actors, intentional or incidental, all responding to and reinforcing the signals circulating through mainstream discourse, remains unclear. What matters more is the observable effect: the fragmentation is real, and the behavioural patterns are unmistakable.

The same pattern is becoming visible in the anti–mass migration marches, where what began as a cohesive grassroots movement has splintered into smaller demonstrations centred on separate concerns, weakening both the collective purpose and the sense of camaraderie that once held it together.

As the right-wing bloc was pulled apart by mixed messages, competing ideological cues, absent leadership, non-relatable candidates and mounting internal contradictions, the left-wing electorate appeared to move in the opposite direction, drawing toward cohesion under carefully framed political narratives. Messaging surrounding the Greens, for instance, often worked to undermine their credibility and effectiveness, casting them as ineffectual, disloyal, or extreme, and nudging progressive voters toward Labor. Whether deliberate or not, this contrast between strategic confusion on the right and perceived consolidation on the left reveals how voter blocs can be shaped through coordinated messaging and emotional cues. The simultaneous weakening of one bloc and strengthening of another suggests that political outcomes may be driven as much by psychological strategy and perception management as by policy itself, fragmenting some voters while unifying others.

The ongoing flood of mixed and contradictory messages aimed at the right-wing voter bloc continues to atomise the group today, as though preparing the ground for the next election or some yet-unseen outcome and stop it from uniting.  The same pattern seems to be repeating itself in the anti–mass migration marches, where what began as cohesive grassroots, unifying movement has splintered into smaller demonstrations centred on separate concerns that dilute the unifying group’s force, weakening both the collective purpose and the sense of camaraderie that holds it together.

We may be witnessing what resembles coordinated influence unfolding in real time, whether by deliberate design or through converging coincidences. If there is a strategy at work, its purpose and end point remain obscured. Yet once these patterns are recognised, the next moves become far easier to anticipate. The real question, then, is whether you can see the play for what it is, and what you intend to do in response.

Annabelle Fearn

The Marketplace of the Broken

The Harvesting of Childhood Wounds

Communities often carry unspoken layers of trauma, and the individuals within them are quietly shaped by these histories in ways that are not always obvious. Childhood trauma does not simply vanish; if left unresolved, it mutates, seeking new contexts in which to replay itself throughout adulthood. Even seemingly harmless hobbies and lifestyle choices, such as planning or aeroplane modelling, can carry this charge. These are not trivial quirks but patterned behaviours, because the mind recognises threats in structure, not in literal content. Evolutionary logic makes sense of this: it is safer to over-detect danger than to miss it, and repetition serves as protective rehearsal.

Online communities reveal this pattern at scale. What presents itself as shared interest is often a network of trauma-driven behaviour. Take the journalling and planner communities: on the surface, they are harmless hobby groups, sticker enthusiasts, stationery lovers, fountain pen aficionados. Yet beneath the carefully curated layouts lies a compulsion, a ritualistic display echoing unmet childhood needs for validation. This is where the symbols begin to speak. Their Superior Labor planning café totes stand in for school bags, and the oversized jumpers so often worn in this YouTube community evoke a little girl swallowed by clothing too large for her, a vulnerability hook designed to make the viewer want to protect her. Each calendar week spread is a Groundhog Day repetition, an attempt to quench the unrequited validation once sought from mothers and teachers in early childhood, showing mummy their crayon creations. It is a trauma response, a compulsion to recreate the past in order to process it and master it.

Beneath these behaviours lies a shared trauma narrative rooted in childhood neglect, invalidation, abandonment, or abuse. The way participants gather, plan, and create, often in infantile or fickle ways, makes it clear that productivity or creativity is seldom the goal. Unconsciously, they offer an adult version of a daycare arts corner, where planning sheets echo children’s school crayon drawings. The dominant behaviour is the ritualistic display itself: planners, stickers, pens, corner punches, and countless other accessories. Journal flip-throughs and haul videos dominate YouTube and TikTok, offering little practical information; their purpose is simply to trigger followers’ lust to encourage others to buy similar products or tools, which gives them a sense of mastery or completion over the trauma.

When watching these women, it becomes very apparent that childhood trauma doesn’t simply vanish with time; it mutates, latching onto new contexts and disguising itself in places that, on the surface, seem entirely innocuous. Trauma lays down patterns, not just memories. The child’s memory is trained to scan for threats, and once trained, it generalises. It does not matter if the new situation is harmless, the circuitry fires anyway, because it was built for survival, not accuracy. By dragging the past into new contexts, the mind tests whether danger is still present, running the same drills to prevent surprise.

These mechanisms endure even when the original sources of care were absent or insufficient: mothers occupied by work and household duties, daycare teachers stretched thin among dozens of children, unable to soothe every cry. The unacknowledged wounds of neglect or inattention are carried silently, often outside conscious awareness. In the digital age, these symbolic loops find new stages: the comment sections of YouTube, TikTok, and Instagram become surrogate caregivers, spaces where the afflicted reach for validation and comfort. Here, they grasp for the words they never received as children: Tell me I am good. Tell me I matter. Tell me I am loved, validated, protected… Mummy.

This heartbreaking dynamic becomes even more poignant when considering the racial context. A high number of prominent planner influencers and followers are Black women, whose videos, TikToks, and planner-related businesses dominate the community, at least on my stream. Statistically, this demographic is also more likely to have experienced childhood trauma, fractured family systems, and institutional neglect or abuse. Their presence is particularly visible in a related community known as the Cash Envelope community, where childhood poverty and deprivation have transformed a simple budgeting method into a system of tens of binders holding countless cash envelopes stuffed with $1 notes, creating the illusion of volume. This excessive micromanagement of funds is less about financial control and more a reaction to chaotic homes and poverty-related trauma rooted in their upbringing.

The evolution of these communities, facilitated by the internet, makes it strikingly clear how widespread childhood deficits of security and validation are in Generations Y and Z, generations which have, coincidentally, been overwhelmingly raised in daycare centres and after-school care. These individuals have grown into a compulsive generation, driven by the need to satisfy their wounds through the display of purchasing habits or ideological signalling. Their desire knows no thematic boundaries: if it shines, they want it, not just because it glitters, but because they want to impress the world. Online communities have gathered these love-starved children and turned them into lust-driven cults, led not by people of remarkable qualities, but by facilitators of desire, consumerism’s pimps.

Childhood trauma tends to distort one’s sense of self, leaving identity fragmented or shaped by false selves developed to survive neglect or invalidation. Without a coherent sense of who they are, these individuals lack the internal narratives and boundaries that normally provide meaning and regulate desire. As a result, their pockets are emptied, not through purposeful choice, but through scattered, impulsive craving. Unlike someone who embraces a moderate planner style and resists every new distraction, they have no internal filter to decide what fits or what disrupts.

The behaviour of the journalling and planning community is mirrored across most online consumerist and ideological communities, often spiralling into competitive display and actively preventing members from developing and healing. Participants are encouraged to create, one-up, and endlessly refine their lives for likes and comments, fuelling a toxic arms race of consumption where authenticity is sacrificed for approval and status. The result is a subculture driven not by passion, creativity, or independent thought, but by the display of possession and the illusion of understanding, and, in ideological communities, even extremism, since challenging the system risks invalidation from followers.

While in smaller hobbyist communities the consequences of trauma-driven behaviours are often limited to the individual and their niche market, the underlying dynamics point to patterns that can scale as communities expand and exert wider influence. This broader influence is especially evident in ideological communities built around the consumption of concepts. Once amplified, these patterns shape norms, drive cultural trends, and ripple outward to affect the behaviour of countless others, eventually imprinting themselves on laws and morals. One such community is MGTOW (Men Going Their Own Way), where personal experiences of loss, rejection, or systemic frustration are channelled into a shared narrative that extends far beyond the self.

Beneath the surface rhetoric of independence and “walking away” lies unresolved grief. Many of these men carry the trauma of divorce, the loss of children, homes, and their identity as husbands or fathers, as well as the danger of investing in a child who is not their own. Others are haunted by a lifetime of rejection, never chosen, or only chosen for their money. The community becomes a surrogate shelter, a place where the wound is hardened into ideology. Its structure rests on the belief: “I am not at fault; the system or women are to blame.” This provides a sense of agency over chaos. Yet the structure is double-edged: it externalises grief and removes all accountability, preventing internal processing and perpetuating a cycle of resentment, transforming individual trauma into collective identity. What begins as a coping mechanism ossifies into dogma, allowing resentment, outrage, bitterness, hatred, and mistrust, left unchecked and collectivised and preyed upon by exploiters.

And just as MGTOW channels unresolved male trauma into collective identity, other communities, including contemporary feminist spaces, reveal a parallel process. While feminism attempts to projects strength, independence, and empowerment, much of its raw fuel stems from trauma imprinted in fractured childhoods. The absence of a nurturing father, or the presence of a stepfather who unconsciously resents his reproductive disadvantage in raising children who are not his own, or who desires to impregnate them to reclaim his genetic agency, instils hyper-vigilance, suspicion, and a persistent sense of threat. Girls raised in homes where the mother has taken in a boyfriend often grow into women for whom betrayal, suppression, and subtle emotional harm shape both their adult relationships and their view of the world.

Not all communities follow this pattern. Some create spaces where trauma is acknowledged, explored, and transformed, fostering personal growth rather than perpetuating cycles of projection. The carnivore movement provides a striking example. Often framed as rational health optimisation, it is deeply entwined with trauma related to the body. For many participants, this trauma originates in childhood or adulthood experiences of parental influence based on exploiters’ narratives or on their own naivety regarding the health and food industries. The body, once a source of shame, insecurity, pain, and disease, becomes both battleground and teacher. In this context, the diet evolves from a simple nutritional experiment into a symbolic exorcism, helping individuals reclaim control over a body that once felt chaotic, uncontrollable, or treacherous. The community establishes clear boundaries and cultivates a narrative of wounded flesh striving for redemption, mastery, and self-sovereignty.

What distinguishes this community is its implicit psychological architecture. Unlike ideological groups that externalise trauma into dogma or grievance, carnivore adherents largely work through their trauma via acknowledgement, accountability, progress, science, and community sharing, all of which provide repeated, structure and mastery. Each pound gained or lost, each adherence to a self-imposed rule, each remission, each obstacle overcome becomes a rehearsal of agency: a tangible demonstration of recalibrating from past helplessness to present efficacy. The trauma is largely acknowledged, processed, and contained rather than projected outward.

This inward focus makes the community unusually resilient, constructive, and compelling to both allies and observers. As a result, the group scales naturally: it is primed for rapid growth and success because its foundation rests on self-awareness, healing, and skill acquisition. Unlike communities driven by reactive and unconscious grievance, the carnivore network thrives by fostering mastery, promoting autonomy, and encouraging discourse. Here, trauma healing becomes the vector of growth, the more members engage consciously with their trauma, and their successes, the stronger and more enduring the collective becomes.

Communities such as MGTOW and feminism channel would greatly benefit from taking the Carnivore community’s approach instead of managing trauma by externalising danger. The “enemy” is named and contained, but understanding allows us to step outside the cycle. We need not be drawn into others’ unresolved wounds or project our own grievances onto the world. Trauma, left unprocessed, keeps us suspended in the past, effectively leaving many adults operating with the guidance and boundaries of children. Recognising these dynamics brings clarity. It explains why patterns repeat, why some groups implode into toxicity, and why others remain contained. Our psychology is primordial, our evolutionary wiring persistent, and understanding it allows us to navigate human behaviour with insight. Ultimately, every ritual, hobby, or ideology is a mirror. How we respond, with reflection, curiosity, and awareness, determines whether trauma continues to run us or whether we finally master the patterns that control our lives, our systems, and our culture.

Annabelle Fearn